Breastfeeding and cuddles with mum and partner are a big comfort to little people out in the big world.

Responding to your baby keeps their stress levels low and raises levels of the love hormone oxytocin.  Oxytocin is like fertiliser for the brain, helping your baby reach their full potential and becoming confident and secure as they grow up.

Breastfed babies cannot be overfed so you can use breastfeeding to soothe your baby and as a way of spending time together, or having a rest whenever you both want.

Keep me calm, grow my brain

Tara and baby Casey, from Canterbury

"Breastfeeding is the hardest but most rewarding thing I have ever done. I’m so pleased that I found support when I needed it to help me give my baby the best start."